FAB MARKETING: FEATURE, ADVANTAGE, BENEFIT
What is it?
As freelancers we have the tendency to list features rather than benefits to our clients.
Why use it?
Benefits speak the language of your clients and increase sales.
How does it work?
Make a list of your service or product features
Then list the advantage of each feature
Then explain how each advantage benefits your client
e.g. Rentadesk Membership
Feature: Zero Deposit
Advantage: No upfront cost
Benefit: You get to to spend more money on your freelance business