FAB MARKETING: FEATURE, ADVANTAGE, BENEFIT

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What is it?

As freelancers we have the tendency to list features rather than benefits to our clients.

Why use it?

Benefits speak the language of your clients and increase sales.

How does it work?

  • Make a list of your service or product features

  • Then list the advantage of each feature

  • Then explain how each advantage benefits your client

Example

e.g. Rentadesk Membership

Feature: Zero Deposit

Advantage: No upfront cost

Benefit: You get to to spend more money on your freelance business